Every year the Ironman Hawaii expo offers something different and new. Here's what we saw this year.
Zipp 808 NSW
The followup to Zipp's Firecrest and Firestrike wheels is the new NSW line. Similar to Felt's 'FRD' designation or Specialized's 'S-Works' moniker, NSW refers to the best Zipp has to offer. The 808 NSW features similar design language to the previous generation, but offers some very slick magnetic hubs, a new sawtooth dimple pattern said to improve shedding of air, and the grooved brake track aimed at improving braking.
Zipp Kona Decals
Another cool feature: exclusive Kona-themed decals for all Zipp owners. Just come to the shop and they'll swap them out for you. Very slick indeed.
More interesting bits of tech from the Ironman Village