One of the most exciting components of the Ironman World Championship event is seeing the collection of vendors who take the effort to make an appearance at the Ironman Village expo in downtown Kona. The event seems to be growing more grandiose each year, and is a ton of fun to experience. The thrills are as large as the Specialized castle and the 57 Shiv models available for demo, and as small as the single plastic prototype parts that Cervelo brought to tease us about their next generation bike. Enjoy the supersized gallery (you can switch to viewing small images by clicking the center link above).
It's like Interbike, but set in a tropical paradise. I'll take this over a smoky casino seven days a week!