The 3T Strada, Gerard Vroomen's new Aero Roadie
images by Nick Salazar
Sep 19, 2017  hits 10,480

Dave Koesel's 3T Strada » Dave Koesel is now in charge of 3T's American operations, and the brand could not have picked a more capable guy. Dave was formerly the product manager at Felt, where he always did a stellar job of educating the consumer and advocating for the brand. I look forward to seeing how he helps develop 3T during his tenure there. Dave built his Strada up with Shimano XTR Di2, a THM Clavicula crank (THM was recently acquired by 3T), and generally keeps the bike clean (from an equipment perspective - it did get a little dusty and dirty at Outdoor Demo, where the public got a chance to take Dave's whip out for a test ride).

The new 3T Strada is a decidedly new and interesting offering from the mind of Gerard Vroomen that straddles the space between aero road and gravel bikes. Check out our full article for more details.


Back to article: The 3T Strada, Gerard Vroomen's new Aero Roadie


Dave Koesel's 3T Strada 

Dave Koesel is now in charge of 3T's American operations, and the brand could not have picked a more capable guy. Dave was formerly the product manager at Felt, where he always did a stellar job of educating the consumer and advocating for the brand. I look forward to seeing how he helps develop 3T during his tenure there. Dave built his Strada up with Shimano XTR Di2, a THM Clavicula crank (THM was recently acquired by 3T), and generally keeps the bike clean (from an equipment perspective - it did get a little dusty and dirty at Outdoor Demo, where the public got a chance to take Dave's whip out for a test ride).

  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • Dave Koesel's 3T Strada
  • The man himself, Dave Koesel
  • Cervelo co-founder Gerard Vroomen (right) is doing great things for the industry.

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