Another great product from Profile Design - the HC Bottle. HC stands for Horizontal Cage, and Profile told me it's their BTA bottle, having adopted my term for a 'Between-The-Arms' hydration solution. I think this is a VERY cool bottle, if a little pricey for what it is. The system will cost $75 for the bottle and a mount, or $40 for the bottle alone. I'd go for the latter option, and then just use a bottle cage and some zip ties to affix it to the bars. But it looks like a great little refillable bottle, complete with everything you need to get going.
Our second day on the Interbike showroom floor was another great harvest of gear photos and new info. Today we looked at a variety of things, from Campagnolo EPS all the way down to a simple BTA bottle from Profile Design. There's plenty of great stuff in the gallery - have a look, and check back in tomorrow for our final gallery.